$2.7 Billion in Sales: How "Ugly Shoes" Became a Youth Trend ?

$2.7 Billion in Sales: How "Ugly Shoes" Became a Youth Trend ?

This summer, "ugly shoes" have become a hot trend. Not just Birkenstocks, but also Crocs once considered unfashionable are making a big comeback. Thanks to DIY features like shoe charms, these shoes are winning over young people with their customizable appeal.

Why Are "Ugly Shoes" So Popular?

For many Birkenstock fans, comfort is key. Birkenstocks were originally designed as orthopedic shoes, providing great support and a soft, cushioned feel. This made them a go-to for comfortable sandals. After the release of the movie Barbie, Birkenstock searches spiked by 225%, boost in sales.

The Power of "Ugly Chic"

The concept of "ugly chic," introduced by Prada's Miuccia Prada, combines the unconventional with fashion. She believed that "ugly" items could be more exciting because they’re different. Today’s youth are embracing this idea, finding "ugly" shoes more attractive and fun to wear.

Crocs: From "Ugly" to Cool

Crocs, once mocked for their look, have turned things around with customization. Adding shoe charms allows wearers to express their personality, turning Crocs into a trendy, must-have item.

Conclusion: The New Fashion Favorite

The rise of "ugly shoes" like Crocs and Birkenstocks shows a change in what young people value. They want comfort, the ability to customize, and the freedom to express themselves. As long as these shoes offer that, they’ll stay at the top of the fashion game.